Guangzhou Zhujiang Tianli: A Sci-Fi Sales Center Experience

Interstellar-Inspired Design Transforms Sales Center into Art

Anaura, the visionary behind the Guangzhou Zhujiang Tianli Sales Center, has crafted a space that transcends traditional exhibition norms. Drawing inspiration from the cosmos, the design team has employed a bold material palette to simulate a journey through time and space. The sales center, a 1,245-square-meter project completed in 2022, stands as a testament to the innovative exploration of sensory interaction within a display space.

The uniqueness of the design lies in its thematic approach, simulating a sci-fi adventure that reinterprets ancient castle aesthetics for the modern era. The color scheme, dominated by midnight blue, black, and gray, underscores the minimalistic future world, while metallic and electric blue accents create a striking visual impact. This color expression is a deliberate choice to evoke a sense of mystery and otherworldliness.

Technical prowess is evident in the center's design, where materials such as wood veneer, marble, metal, imported leather, and fabrics come together to form a cohesive narrative. The project team, including Zhi Duan, Shirong Liang, Zihao Wen, and Shaoya He, has meticulously curated these elements to enhance the futuristic ambiance.

Interaction with the space is akin to embarking on a Star Trek voyage, where the avant-garde illusion of time and space invites visitors to imagine the future of community living. The design encourages a beautiful journey of imagination, where the relationship between time and space is redefined.

Challenges in creating this project included integrating original designs that would resonate with the theme, such as the innovative use of small dinosaur figures to create avant-garde seating. This element not only serves a functional purpose but also represents a fusion of history and the future, where time and space converge in a playful yet sophisticated display.

The Guangzhou Zhujiang Tianli Sales Center is not just a space but a narrative that bridges the divide between different creative realms. It is a celebration of the imagination, a place where the curiosity about life's existence is kindled by the vastness of the universe. The design has been recognized for its excellence with a Golden A' Design Award in Interior Space, Retail and Exhibition Design for the year 2024, a testament to its outstanding contribution to the fields of art and design.